The strength of the strategic marketing offered by the FC2M methodology mainly lies in :
the practical experience of a peer to peer marketing
the nominative and targeted investigation thought process: the FC2M Company ensures a two-level personalization: towards its customers but also towards its customers' customers
the insertion in a global health process.
The strategic marketing ensured by FC2M answers as well to technological monitoring needs, competitive monitoring needs, new niches search, new market opportunities, as to sales forces’ profitability optimization. Generally speaking, it allows its customers to differentiate themselves by the innovation of its methodology.